The giant pickup thing is a weird reflection of changing culture that I can’t quite wrap my head around. Old timey pickups tended to look like simple utilitaria

The giant pickup thing is a weird reflection of changing culture that I can’t quite wrap my head around. Old timey pickups tended to look like simple utilitarian farm equipmemt and kind of signified practicality or conservatism inasmuch as those were common rural values. Newer pickups have this almost scifi/military influenced styling and exaggerated proportions and I can’t help but think they are (subconsciously) being marketed at least somewhat to a Starcraft or Gundam watching type audience. These are still popular in rural US of course but now in my city there are lots of white collar men driving unnecessarily large trucks.