I think it's in the middle. Even my wife isn't a fan of built in apps compared to a discrete external device. I'd like to see more power efficient dumb tvs. My

I think it's in the middle. Even my wife isn't a fan of built in apps compared to a discrete external device. I'd like to see more power efficient dumb tvs. My favorite TV is a 65" led tv that sips power. At the same time, I've read that manufacturers providing data on their customers helps subsidize lower TV prices, and in that case adding apps likely doesn't incur that much more cost.