My position is pro-consumer and pro-web. Be careful about defining your target market as those people not using Internet Explorer 6. What is important is what

My position is pro-consumer and pro-web. Be careful about defining your target market as those people not using Internet Explorer 6. What is important is what browser they are using at the point they want to convert into being a customer. That doesn't necessarily mean IE6 is their main browser, just that that's the one they are using right then. As more and more people are perusing the web from home and work, typically from different hardware devices, there is a fairly good chance they are using more than one user-agent. So a Safari user is an IE6 user at a different point in the day. With your chosen approach, no visitor can become a customer when they have IE6 as their browser. That means it doesn't really matter whether they use other supported browsers from other locations that you do happen to support. If they use IE6 when they are in the buy moment it won't be you benefitting. > In the end Html5 is coming and people are starting to stop > supporting IE6. And everyone stopping support of IE6 needs to weigh up very carefully the business implications of that choice. Just like any other discriminatory measure. > We're already beginning to see the trickle of 'we don't support IE6' of major > sites before the flood hits. Be careful, Google's approach for their core business service is very pragmatic - IE6 gets fully working core functionality, they lose some of the new features of Search. And I don't see them removing support for IE6 from their Ads platform. Where they've forgone IE6 support is in sites that are not critical to their business: Google Apps, YouTube. Facebook - well UK Government organisations are still celebrating Facebook's move (and YouTubes's). They have one effective firewall to stop their employees spending working time there. That's hardly going to convince them to upgrade, since losing that is nothing compared to the cost and effort required to switch browsers without losing their core systems. Where I stand, rejecting a customer because they work for a government organisation isn't smart business.