The problem is that there is very little historical evidence that governing in terms of "morality" has any kind of success at creating favorable outcomes. When

The problem is that there is very little historical evidence that governing in terms of "morality" has any kind of success at creating favorable outcomes. When you rely on subjective standards, you risk very bad outcomes if you have a bad actor making those subjective judgements. It's perfectly reasonable to have concerns over handing over the governance of online life to companies which are not democratically accountable, especially in an era of increasing consolidation in the technology space.