Typography has everything to do with the web. Web design is 90% typography (cite below). Typography is not about perfectly or reverently setting text in immutab

Typography has everything to do with the web. Web design is 90% typography (cite below). Typography is not about perfectly or reverently setting text in immutable ways (viz your “PDF” comment). Typography is about encouraging and aiding readability, and allowing a piece of writing to have a subtextual voice. See, for example, the posts about Arctic Adventure (https://www.arctic81.com/ https://www.arctic81.com/). The typography on that site is harder to read than I’d like, but does absolutely put you in the time and place that the author wants. Jeffrey Zeldman said (in 2015): “Mobile is today’s first screen. So design responsively, focusing on content and structure first. Websites and apps alike should remove distractions and let people interact as directly as possible with content. 90 percent of design is typography. And the other 90 percent is whitespace.” (Zeldman knows his shit. He was one of the most influential designers and standards-setters for the early web, e.g., founder of the Web Standards Project, which was instrumental in helping us escape the minefield of browser-specific customizations in the late 90s). Most of the principles of good typography apply anywhere that type can be used, from books to billboards to websites to mobile games. Typography as a discipline is thousands of years old, and based in the fundamentals of human perception. We know how humans read. Typography is the practically application of that knowledge. There was a brief period where coolness and aesthetic appeal on the web trumped good typography principles (e.g., again, the Arctic Adventure site). Most of that has settled down, though, and most sites have reverted to simple and common standards.