I cringe a bit when I hear “beautiful typography”. Usually, this means style over substance. It is way easier to shave yaks about the way something looks (and f

I cringe a bit when I hear “beautiful typography”. Usually, this means style over substance. It is way easier to shave yaks about the way something looks (and feel productive doing it), than it is being concerned over the last 10% that takes content from good enough to great.