As a consumer I'm with you. If google is going to be showing me Ad's anyway... I'd rather they target them for me. It's not like opting out means they don't hav

As a consumer I'm with you. If google is going to be showing me Ad's anyway... I'd rather they target them for me. It's not like opting out means they don't have giant warehouses of data on me or that they won't show me any ads. I guess I don't see what the potential up-sides are to opting out.