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I find your argument a bit silly, but why do you think wallet voters would not show up as churn?
by auggierose 5y ago
I find your argument a bit silly, but why do you think wallet voters would not show up as churn?
- mromanuk 5y agoAs stated above, if you want to show up in the CHURN. Many “voters” are needed (as in millions), a few guys mad at Apple, stopping from buying a product, are not even a blip. You need to spread awareness, convince others, to join in your crusade.
- Fiahil 5y agoYou need to correctly assign the churn event to the privacy issue. This is a) very difficult to do and b) not evaluated because churn relates to marketing, not product design. "Wallet voters" live under the illusion that their intent is known and taken into account by BigCo decision makers. This is NOT the case. They just don't show up in reports. So what do you think they are going to do about it ? Nothing. If you want to influence product design, you can talk about it online and condemn their choice. If that's big and controversial enough, they might do something about it. And ypu can do that while buying a new iPhone as well because it doesn't matter.