I think that connection is really important. Tipjoy doesn't do a perfect job of accentuating it, but we try by pushing the tipping information out wherever we c

I think that connection is really important. Tipjoy doesn't do a perfect job of accentuating it, but we try by pushing the tipping information out wherever we can, like friendfeed, twitter, and RSS. Blogs are an interesting one-to-many-to-many dynamic where a content creator feeds an audience, each member of which feeds their social news services or friends. Tipjoy could do a lot better to harness this relationship, and we have lots of plans, but Ads are so far removed from the relationship that I agree with Paul's analogy.