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I agree, build ads into your design. I don't think you need to turn them on right away though, you can fill the space with "internal" ads showing off features o

I agree, build ads into your design. I don't think you need to turn them on right away though, you can fill the space with "internal" ads showing off features or other things you want people to take advantage of, like your RSS feed, your Blog, a "suggestions page" etc. Just format them as display ads, and slowly over time replace them with real ads. I don't think you ever want to clutter up an interface with ads, but building them in so they look good to begin with is a good idea.

pxlpshr 18y ago
I've most definitely taken ad space into consideration: - a banner near logo, - a leaderboard under primary navigation - and two squares (300x250) can fit nicely along the right side Last night I embedded all of the ad blocks into the tpl, and can control each via CSS using display: none. Does anyone know if this will this render problems with adsense in regard to false impressions? (as oppose to completely removing the code from the template).
- SwellJoe 18y ago
  - a banner near logo, - a leaderboard under primary navigation - and two squares (300x250) can fit nicely along the right side Take it easy. While I was going to chime in on the side of "start with ads, because adding them later just pisses people off". But I'm also of the opinion that early stage sites should have minimal ad clutter. Find out what you have to do to make the site pay before you decide to pile them on. One ad spot is probably a good starting point. You may already be saying you're going to experiment rather than pile them all on at once--but I can't be sure from your comment, so I thought it worth adding.
  - pxlpshr 18y ago
    Absolutely agree with you. All of those ad spaces were taken into consideration but I will not send all 4 ads down the pipeline immediately...
- KevBurnsJr 18y ago
  Careful with that! Displaying the javascript for an ad and then hiding it using CSS is a very bad idea. a) adds page load time cause the user still has to download and execute the javascript to include the ad before it's hidden. b) might be considered fraudulent to pull an ad and then hide it. I highly suggest controlling ad inclusion directly in the tpl file.
  - pxlpshr 18y ago
    Yeah that was my concern, I'll just remove it entirely... Thanks!!

pxlpshr 18y ago

I've most definitely taken ad space into consideration: - a banner near logo, - a leaderboard under primary navigation - and two squares (300x250) can fit nicely along the right side Last night I embedded all of the ad blocks into the tpl, and can control each via CSS using display: none. Does anyone know if this will this render problems with adsense in regard to false impressions? (as oppose to completely removing the code from the template).

SwellJoe 18y ago
- a banner near logo, - a leaderboard under primary navigation - and two squares (300x250) can fit nicely along the right side Take it easy. While I was going to chime in on the side of "start with ads, because adding them later just pisses people off". But I'm also of the opinion that early stage sites should have minimal ad clutter. Find out what you have to do to make the site pay before you decide to pile them on. One ad spot is probably a good starting point. You may already be saying you're going to experiment rather than pile them all on at once--but I can't be sure from your comment, so I thought it worth adding.
- pxlpshr 18y ago
  Absolutely agree with you. All of those ad spaces were taken into consideration but I will not send all 4 ads down the pipeline immediately...
KevBurnsJr 18y ago
Careful with that! Displaying the javascript for an ad and then hiding it using CSS is a very bad idea. a) adds page load time cause the user still has to download and execute the javascript to include the ad before it's hidden. b) might be considered fraudulent to pull an ad and then hide it. I highly suggest controlling ad inclusion directly in the tpl file.
- pxlpshr 18y ago
  Yeah that was my concern, I'll just remove it entirely... Thanks!!