3 ms·

You are probably not random, I just added the word to make the message clear. There is no authorities of branding, it is just that there are people who are pai

• jorl17 5y ago
  How do you explain, among many other things, for example, the Digg fiasco? Could they not have seen it coming? People make mistakes everywhere. Teams make mistakes everywhere. Of course it's much more likely that they know what they are doing and that they have weighed the pros and cons. But, then again, even if they still go forward with it, they have changed their course slightly. Do you believe it was part of their plan? (genuine question) Do you trust that the code written by experts has no flaws? How about teams of experts? Do rockets not sometimes have bugs which cause them to fail? If a team of highly skilled programmers in N-version controlled critical systems can fail, why can't someone or some team in such unpredictable topics such as market analysis and brand perception fail as well? Again: I share your sentiment that surely they have thought about this. It's just that I'm not so sure that they were as competent as you might think -- maybe because fundamentally it's a very reactive and unpredictable market!