new to the fonts space, but I really wanted a totally unique look for a new site I'm building and came upon an font foundry called photo-lettering. The story of

new to the fonts space, but I really wanted a totally unique look for a new site I'm building and came upon an font foundry called photo-lettering. The story of how itsfonts came to exist and be available on the web is truly cool (and informs this debate a little). Photo-lettering, Inc aka PLINC was a high-end foundry and design firm in New York City beginning in the 1930s that was used as a volume service provider by Madison Avenue (think proofs flying across midtown via courier). Their unique claim to fame was that each individual letter of their font faces existed as a large photographic plate which was then projected onto layouts using a proprietary overhead system. The result satisfied the exacting needs of magazine designers and such in this era. Fast-forward to the present, and the fonts, which are supercool in a 60s 70s way (think warholesque), have been scanned and lovingly converted to webfonts, using various advanced features available in opentype etc. They do use that funny desktop/webfont pricing described by the OP. I'm more than willing to plunk down $125 apiece for the 2 fonts I'm using because of the obvious value this company is offering. The pricing does get into nosebleed territory relatively quickly, but this is a product I feel really good about supporting. For the full PLINC rabbit hole ... https://www.photolettering.com/about/history/drawer_one/ https://www.photolettering.com/about/history/drawer_one/