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> In my opinion, Apple will break its brand if they actually go ahead and release "self-reporting to the authorities" device features. I'm always astonished t

by polote 5y ago

> In my opinion, Apple will break its brand if they actually go ahead and release "self-reporting to the authorities" device features. I'm always astonished that some (random) people feel more confident on their brand analysis than the best people at this specific topic paid thousands of dollars at Apple to do just that. Or maybe I'm the one who is wrong

RicoElectrico 5y ago
The brand is ultimately in the minds of consumers, and if you followed discussions, many of them (and press) had the same impression that it is inconsistent with Apple positioning wrt. privacy. While household analysts get things wrong all the time, companies are not infallible, including Apple.
- polote 5y ago
  You can make a mistake once or two, but if a company like Apple keep pushing for something ( that can hypothetically kill its brand) it is unlikely that it will actually kill the brand.
  - philosopher1234 5y ago
    Unlikely, sure, but its happened countless times. Its not useful or interesting to say "you're probably wrong because you're not head of apple".
  - pope_meat 5y ago
    How could a big bank like Lehman Brothers with their highly paid risk analysis people fail? How could Rome fall? The sun never set on the British Empire. Both me and my partner were very close to joining the apple eco system because we felt completely betrayed by G, now I'm researching alternative OS to flash my phone. We both abandoned Google search and browsers. The only FAANG I'm not actively avoiding is Netflix.
mrtksn 5y ago
What makes you think that I am random, I did brand analysis, that I am confident , that confidence is over the confidence of the people Apple paid, and those highly paid people concluded differently? That comment looks like partly uneducated guess, partly a fallacy to refer to the “authorities of branding”. I’m always amazed to see people who assume that employees of large companies cannot make mistakes or that they have unlimited power over the decision making.
- polote 5y ago
  You are probably not random, I just added the word to make the message clear. There is no authorities of branding, it is just that there are people who are paid for that, and it is very unlikely that shareholders will let Apple do things that decrease the market value over a long period of time.
  - jorl17 5y ago
    How do you explain, among many other things, for example, the Digg fiasco? Could they not have seen it coming? People make mistakes everywhere. Teams make mistakes everywhere. Of course it's much more likely that they know what they are doing and that they have weighed the pros and cons. But, then again, even if they still go forward with it, they have changed their course slightly. Do you believe it was part of their plan? (genuine question) Do you trust that the code written by experts has no flaws? How about teams of experts? Do rockets not sometimes have bugs which cause them to fail? If a team of highly skilled programmers in N-version controlled critical systems can fail, why can't someone or some team in such unpredictable topics such as market analysis and brand perception fail as well? Again: I share your sentiment that surely they have thought about this. It's just that I'm not so sure that they were as competent as you might think -- maybe because fundamentally it's a very reactive and unpredictable market!
NoSorryCannot 5y ago
If you have to be an insider to pontificate, then we can discontinue HN comments since meetings inside Apple already exist.
eitland 5y ago
> I'm always astonished that some (random) people feel more confident on their brand analysis than the best people at this specific topic paid thousands of dollars at Apple to do just that. Or maybe I'm the one who is wrong I'm afraid you are wrong. I'm also astonished that Google has allowed search to detoriate to a point where competition actually has a chance. I'm astonished that Microsoft cheapest their brand by serving me ads on my Windows with Professional license. and probably a few other things.

by polote 5y ago

RicoElectrico 5y ago

The brand is ultimately in the minds of consumers, and if you followed discussions, many of them (and press) had the same impression that it is inconsistent with Apple positioning wrt. privacy. While household analysts get things wrong all the time, companies are not infallible, including Apple.

polote 5y ago
You can make a mistake once or two, but if a company like Apple keep pushing for something ( that can hypothetically kill its brand) it is unlikely that it will actually kill the brand.
- philosopher1234 5y ago
  Unlikely, sure, but its happened countless times. Its not useful or interesting to say "you're probably wrong because you're not head of apple".
- pope_meat 5y ago
  How could a big bank like Lehman Brothers with their highly paid risk analysis people fail? How could Rome fall? The sun never set on the British Empire. Both me and my partner were very close to joining the apple eco system because we felt completely betrayed by G, now I'm researching alternative OS to flash my phone. We both abandoned Google search and browsers. The only FAANG I'm not actively avoiding is Netflix.

mrtksn 5y ago

What makes you think that I am random, I did brand analysis, that I am confident , that confidence is over the confidence of the people Apple paid, and those highly paid people concluded differently? That comment looks like partly uneducated guess, partly a fallacy to refer to the “authorities of branding”. I’m always amazed to see people who assume that employees of large companies cannot make mistakes or that they have unlimited power over the decision making.

polote 5y ago
You are probably not random, I just added the word to make the message clear. There is no authorities of branding, it is just that there are people who are paid for that, and it is very unlikely that shareholders will let Apple do things that decrease the market value over a long period of time.
- jorl17 5y ago
  How do you explain, among many other things, for example, the Digg fiasco? Could they not have seen it coming? People make mistakes everywhere. Teams make mistakes everywhere. Of course it's much more likely that they know what they are doing and that they have weighed the pros and cons. But, then again, even if they still go forward with it, they have changed their course slightly. Do you believe it was part of their plan? (genuine question) Do you trust that the code written by experts has no flaws? How about teams of experts? Do rockets not sometimes have bugs which cause them to fail? If a team of highly skilled programmers in N-version controlled critical systems can fail, why can't someone or some team in such unpredictable topics such as market analysis and brand perception fail as well? Again: I share your sentiment that surely they have thought about this. It's just that I'm not so sure that they were as competent as you might think -- maybe because fundamentally it's a very reactive and unpredictable market!

NoSorryCannot 5y ago

If you have to be an insider to pontificate, then we can discontinue HN comments since meetings inside Apple already exist.

eitland 5y ago

> I'm always astonished that some (random) people feel more confident on their brand analysis than the best people at this specific topic paid thousands of dollars at Apple to do just that. Or maybe I'm the one who is wrong I'm afraid you are wrong. I'm also astonished that Google has allowed search to detoriate to a point where competition actually has a chance. I'm astonished that Microsoft cheapest their brand by serving me ads on my Windows with Professional license. and probably a few other things.