Perhaps they are an easy target because they are "unnecessary". They add some, very minor value, but tend to ask for very high prices and inflexible terms (thi

Perhaps they are an easy target because they are "unnecessary". They add some, very minor value, but tend to ask for very high prices and inflexible terms (think of web-fonts with per-pageview restrictions), so there are few friends for the font designer community. I suspect we'd also see bespoke development of fonts as a branding initiative, even in a post-IP world. Think how Gill Sans is instantly recognized as "the London Underground font" even for people who've never been there. You know every major brand in the world would like to elevate themselves to that degree of cultural permanence.