> That lead to a "we can add more features or we can make it fast" pick one and the business always picks more features. Right - the question to ask is "what a

> That lead to a "we can add more features or we can make it fast" pick one and the business always picks more features. Right - the question to ask is "what are businesses incentivized to do?" and the answer is "add features". With some exceptions. Video games, for instance - gamers don't like it when their $60-$80 AAA game runs at 15 FPS on their $3500 rig, so video game developers are actually incentivized to optimize for performance. If we can change the incentives, then we can influence the outcomes. One way of changing the incentives is to get users to complain about slow products and use faster ones (although that might be difficult). Another, possibly more feasible way, might be to get federal and state governments to start requiring user-facing software products purchased/contracted to have maximum latencies on a given baseline spec. You can bet that that would cause certain companies to suddenly care about performance.