This also potentially gives rise to perverse incentives like the one described in this comic: https://www.smbc-comics.com/comic/2012-01-12 https://www.smbc-comi

This also potentially gives rise to perverse incentives like the one described in this comic: https://www.smbc-comics.com/comic/2012-01-12 https://www.smbc-comics.com/comic/2012-01-12 Basically if there's an option to remove ads the platform hosting ads will be incentivized to pick _worse_ ads to get people to pay up the removal fee. A lot F2P smartphone games are examples of this in action... they offer a way to remove ads by paying but then in return have some of the worst unskippable ads before you've paid.