I think a lot of it depends on the rate of piracy -- and also the circumstances under which it is done. I've met people in Denmark who genuinely pay attention t

I think a lot of it depends on the rate of piracy -- and also the circumstances under which it is done. I've met people in Denmark who genuinely pay attention to, and don't skip, youtube ads because they want their content creators to get more financial support. At the same time, at least one of these people has told me that they pirate software to try it, before buying it. They tend not to like DRM but will happily "give things a go". It's not hard to imagine that a small percentage of piracy actively helps spread a product, and if you get 1000%-fold growth and your piracy rate goes from say, 1.5% to 5%, you've still massively won overall. If you're a person like my Danish friend, it's not hard to imagine that if anything the "try before you buy" piracy then means that products are evaluated more on their features, if anything increasing competition to innovate between market leaders in their segment. The company only goes bankrupt if literally everyone pirates everything -- or, more likely, transitions into a FOSS-style support+ business model. (Which, IMO, is far more preferable than software-as-service)