3 ms·

Maybe i didnt pick it up from the article, and not to be facetious but i dont understand the point of such an exercise?

• Hyena 15y ago
  It's just kind of neat. It's also an interesting test of non-verbal brand identity since it can take a moment to recognize, not unlike color-term mismatch tests.
• kalid 15y ago
  I think the mental confusion that arises shows how powerful branding can be.