3 ms·Swapping a company's logo with their direct competitor 12 points by e1ven 15y agokrmmalik 15y agoMaybe i didnt pick it up from the article, and not to be facetious but i dont understand the point of such an exercise?Hyena 15y agoIt's just kind of neat. It's also an interesting test of non-verbal brand identity since it can take a moment to recognize, not unlike color-term mismatch tests.kalid 15y agoI think the mental confusion that arises shows how powerful branding can be.