I speak primarily of international markets. For example : All of Burger King's desserts are priced 3x times that of McDonald's soft cone - which is evidently a

I speak primarily of international markets. For example : All of Burger King's desserts are priced 3x times that of McDonald's soft cone - which is evidently a loss-leader. Source : https://menuprice.co/in/burger-king-menu https://menuprice.co/in/burger-king-menu & https://menuprice.co/in/mcdonalds-menu https://menuprice.co/in/mcdonalds-menu