I think that both can work. It depends on the goals of the company and type of software they are launching. I do think that gmail is a terrible example though.

I think that both can work. It depends on the goals of the company and type of software they are launching. I do think that gmail is a terrible example though. Google can launch anything, slowly or Hollywood style and it will get attention.Granted not everything they do succeeds, but Google has an advantage with any new product launches. A better example might be the original launch of Google.