Users in general (with exceptions) do not care about how and where their software runs and data is stored. For many people internet connectivity and local comp

Users in general (with exceptions) do not care about how and where their software runs and data is stored. For many people internet connectivity and local computation power (within the browser) is now good enough to skip installations and updates all together. It makes perfect sense for them to do this and in the end they are not giving up control if they still own the OS. Microsoft can always the decide that "untrusted" websites (which, for example, are not "certified" by them) get blocked from using certain features.