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I've always been surprised the CPC model works at all (and looking at Google it works like hell!), and this kind of reasoning (regardless of its ethical conside
by Hexstream 18y ago
I've always been surprised the CPC model works at all (and looking at Google it works like hell!), and this kind of reasoning (regardless of its ethical considerations) is one of the reasons.
- cstejerean 18y agoIt works well because Google has all kinds of algorithms for detecting fraudulent clicks and not charging advertisers for them.
- akd 18y agoBut Google can't detect when someone makes a one-off ad click for content they like.
- mattmaroon 18y agoGoogle ads are a market, and the market accounts for it. Advertisers pay lower CPC because of the cost of junk clicks. If junk clicks were somehow eliminated, they'd get a higher action rate per click and would therefore pay more for those clicks. The only people who are hurt are the legitimate publishers. When you click an ad you aren't interested in, you effectively lower the CPC for all publishers. This helps the site you're on, but hurts all the rest who show ads of the same category.