2 ms·
I've heard claims that some broadcasters don't want to run ads for the as-seen-on-TV antenna products. It's literally no longer in their interest to encourage
by hakfoo 5y ago
I've heard claims that some broadcasters don't want to run ads for the as-seen-on-TV antenna products.
It's literally no longer in their interest to encourage cord-cutting. They make $x per customer per year on carriage fees, and it's difficult to argue that you can make more than $x by saying "we can reach the cord-cutters better than other media products" and using that to goose your ad rates.
I guess their goal would be to eventually subsume into being a cable channel entirely, so you don't have to run all the transmitter infrastructure. Of course, then they no longer have a privileged position when negotiating with cable/satellite providers.