It's not anywhere near as stupid as it seems on the surface. It's just a way to do: https://en.wikipedia.org/wiki/Price_discrimination https://en.wikipedia.org

It's not anywhere near as stupid as it seems on the surface. It's just a way to do: https://en.wikipedia.org/wiki/Price_discrimination https://en.wikipedia.org/wiki/Price_discrimination Basically, allow some people to pay less. One way you can do it is somehow make the product/service less convenient for those paying less so some/most people will pay more.