> dairy ingredients, stable electricity and store front rental in a fancy location are expensive Two of those three are not really marginal costs. Yes, it cost

> dairy ingredients, stable electricity and store front rental in a fancy location are expensive Two of those three are not really marginal costs. Yes, it costs electricity to make the food, but _stable_ electricity is something you already need in the biz, same as rent. If you need a generator, you already have one. Also, enlighten me: are markets where electricity grids are unstable the same ones where retail space is expensive?