Hi Miss Melon! With this kind of thing, your most important question is, "How am I gonna make the user say 'ooh, that's cool!'?" When you have that answered,

Hi Miss Melon! With this kind of thing, your most important question is, "How am I gonna make the user say 'ooh, that's cool!'?" When you have that answered, it makes everything else easier. Your whole app becomes a direct path to your user's personalized "ooh cool!" moment. Your front page shows a 1-2-3-ooh-cool! sequence. It sounds like you're trying to help your users find people that like the same stuff they do. The idea has got potential, but there's no "ooh cool!" moment in this app yet. It'd be "ooh cool!" if I was somehow having a beer with the five users that shared my interests, but my options for hanging out with them are kinda limited. One idea that occurs to me is to tell your users "I bet you'd like xyz!" where xyz is a song or a piece of art or what have you. Then you could have them say "Yup!" or "No, that sucks". This little interaction could be tied back to the people that liked xyz, and they could be informed of it when it turns out well. This has two potential "ooh cool!" moments: a user sees something new, and if he likes it and clicks that button, then other users are somehow informed that others like their tastes. Other misc notes: normalize shared likes by total # of likes, make "follow" buttons more prominent, and make the pages less static (some kind of live activity update would be good). Good luck! -Shawn