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Aren't most of those people still driving motorcycles? The Tata Nano was a failure because no one has confidence in Indian domestic brands. The Maharaja class l
by nebula8804 5y ago
Aren't most of those people still driving motorcycles? The Tata Nano was a failure because no one has confidence in Indian domestic brands. The Maharaja class love their Mercedes Benz. The goal should be to replace that desire for Benz with Tesla.
- anaganisk 5y agoNo, that wasn’t the case of failure at all. It was marketed as a poor mans car and no body wanted to be labelled an owner of poor mans car. Plus it had many issues. And no, People who can afford card of Maharaja class is just above may be 2-3% of India, not a global brand if I have to pay 50% import duty on the retail, just to own it. And no one has confidence in domestic brands? I suggest you to do a proper research on that. Tata literally owns Jaguar Land rover(Sold by Ford ironically). Mahindra Thar (Indian equivalent of Jeep rubycon) is the most loved and is emerging here among young buyers.i