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Yes, this is absolutely an example of the disruptor being disrupted. RIM has killed themselves by trying to out-increment features on a handheld email machine a
by thinkdisruptive 15y ago
Yes, this is absolutely an example of the disruptor being disrupted. RIM has killed themselves by trying to out-increment features on a handheld email machine all the while ignoring, or failing to perceive as relevant how both iPhone and Android were irreversibly changing the basis of competition.
RIM's only survival strategy is to stop playing catchup with me-too products that the market has already passed, and to offer something different leveraging their proprietary platform if possible, but satisfying and targeting a completely different market need, such as doing mobile social more elegantly or something like that. I'm in process of writing a detailed analysis of RIM's missteps that have enabled disruption, and why their current strategy is pointing them to oblivion. This article is killer for RIM -- only 26% of Blackberry owners plan to get another! http://tiny.cc/iphone5_kills_the_pack http://tiny.cc/iphone5_kills_the_pack