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A tesla can’t be afforded even by upper middle class here.
by anaganisk 5y ago
A tesla can’t be afforded even by upper middle class here.
- toomuchtodo 5y agoSure, costs have to be driven down further with scale.
- anaganisk 5y agoI dont know what you think India’s demographic looks like. But you will rarely even find a middle class person buying a 20k USD car. Majority of the population wouldn’t even go above 10k.
- toomuchtodo 5y agoI think India's demographic is very poor compared to the developed world. I believe my top comment communicated this ("Change doesn't occur marketing and selling to those with no purchasing power"). The poor have no purchasing power. EVs may be out of reach to your median Indian for some time. As a rapidly expanding business, you have to go where the revenue and margin is.
- anaganisk 5y agoThats not global at all. Hyundai/Kia are more like Global.
- nebula8804 5y agoAren't most of those people still driving motorcycles? The Tata Nano was a failure because no one has confidence in Indian domestic brands. The Maharaja class love their Mercedes Benz. The goal should be to replace that desire for Benz with Tesla.
- anaganisk 5y agoNo, that wasn’t the case of failure at all. It was marketed as a poor mans car and no body wanted to be labelled an owner of poor mans car. Plus it had many issues. And no, People who can afford card of Maharaja class is just above may be 2-3% of India, not a global brand if I have to pay 50% import duty on the retail, just to own it. And no one has confidence in domestic brands? I suggest you to do a proper research on that. Tata literally owns Jaguar Land rover(Sold by Ford ironically). Mahindra Thar (Indian equivalent of Jeep rubycon) is the most loved and is emerging here among young buyers.i