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would love to see Tesla and Ford drive the return of American carmakers globally. This time electric :)
by option 5y ago
would love to see Tesla and Ford drive the return of American carmakers globally. This time electric :)
- anaganisk 5y agoGlobally? I doubt. The cars that they’re marketing are out of reach for 95% of the population for majority of the countries. In India we have EVs at 5% of the cost of a Tesla. From developing country perspective. Majority if the features of tesla are moot, FSd, luxury etc. All we need is an accelerator to step on and a steering wheel to navigate. Infotainment and seating is mostly choice. For a comparison of price difference look up Tata Nexon EV.
- toomuchtodo 5y agoChange doesn't occur marketing and selling to those with no purchasing power. Consumption by the wealthy and the middle class drives adoption, which drives manufacturing efficiencies, which allows for price declines to increase the total available market.
- anaganisk 5y agoA tesla can’t be afforded even by upper middle class here.
- toomuchtodo 5y agoSure, costs have to be driven down further with scale.
- anaganisk 5y agoI dont know what you think India’s demographic looks like. But you will rarely even find a middle class person buying a 20k USD car. Majority of the population wouldn’t even go above 10k.
- toomuchtodo 5y agoI think India's demographic is very poor compared to the developed world. I believe my top comment communicated this ("Change doesn't occur marketing and selling to those with no purchasing power"). The poor have no purchasing power. EVs may be out of reach to your median Indian for some time. As a rapidly expanding business, you have to go where the revenue and margin is.
- anaganisk 5y agoThats not global at all. Hyundai/Kia are more like Global.
- nebula8804 5y agoAren't most of those people still driving motorcycles? The Tata Nano was a failure because no one has confidence in Indian domestic brands. The Maharaja class love their Mercedes Benz. The goal should be to replace that desire for Benz with Tesla.
- anaganisk 5y agoNo, that wasn’t the case of failure at all. It was marketed as a poor mans car and no body wanted to be labelled an owner of poor mans car. Plus it had many issues. And no, People who can afford card of Maharaja class is just above may be 2-3% of India, not a global brand if I have to pay 50% import duty on the retail, just to own it. And no one has confidence in domestic brands? I suggest you to do a proper research on that. Tata literally owns Jaguar Land rover(Sold by Ford ironically). Mahindra Thar (Indian equivalent of Jeep rubycon) is the most loved and is emerging here among young buyers.i
- option 5y agoIndia will grow economically. Perhaps in 10 to 20 years more people there will afford to drop 30k-60k for a car. Personal anecdote: First I (a SE in SV) could not afford Tesla (roadster) and only celebrities could. Then suddenly I can buy one (Model S). And I just came from vacation in my home country (ex soviet republic) amazed by how many of my friends there are buying Model 3s.
- anaganisk 5y agoWe were supposed to be able to afford that since atleast a decade.
- sremani 5y agoIn America we too have EVs that are 5% cost of Tesla, we call them Golf-Carts. Tesla is one of the minimalist cars, any one calling it 'Luxury' has not either sit in a Tesla or sit in a Luxury car. India today, may not afford the Teslas, but in a decade or so, as one of the few economies projected to grow at a decent clip. Tesla will be at least driven by the rich.
- anaganisk 5y agoTake a look at TATA Nexon EV. Its no golf cart.
- sremani 5y agoIn what world is 13Lakh INR (cost of TATA Nexon EV) which is appx. USD 18K, 5% the cost of Tesla. You can buy a used BoltEV with that money!
- anaganisk 5y agoTesla in India would cost 1.5 crore, it has a 50% import duty on it. Thats 2,05,416 USD. Chevrolet left India after burning itself long ago, so no I cant buy a used blot EV here for that price.