They could have just said Kuiper ("Kuiper") or Amazon ("Amazon"). The parentheses imply that they choose themselves how they call it from then on, which they ar

They could have just said Kuiper ("Kuiper") or Amazon ("Amazon"). The parentheses imply that they choose themselves how they call it from then on, which they are indeed free to do. But it's clear the thing officially is called Kuiper, but they choose to refer to it as Amazon. Which is understandable from a PR point of view, but I still think it's a little dirty. I mean, get that whole Amazon webshop 'down' also, while we're at it.