Yes and: Stickers (logos, yard signs, t-shirts, etc) are: - expressions of identity, virtue signaling - source of revenue for the cause The stuff about mark

Yes and: Stickers (logos, yard signs, t-shirts, etc) are: - expressions of identity, virtue signaling - source of revenue for the cause The stuff about marketing, loyalty, branding, and such is all still true. It's just that the underlying core motivators are even more basic, primal, simple. Source: Ran for office, worked on many campaigns, did fund raising. I'm still flabbergasted. Many contribute $200 and will be very grumpy if they don't get a yard sign. They're paying you to promote you.