That's sadly the case for most large-scale UK providers, they all have an interest in content. The "convergence" mantra in business circles made that an inevita

That's sadly the case for most large-scale UK providers, they all have an interest in content. The "convergence" mantra in business circles made that an inevitability ever since the times of AOL-TimeWarner. You can look at Netflix today to see very clearly why nobody wants to remain a "dumb pipe" in the long run, once they get big enough.