People like to think that influencing bad behaviour has to happen bottom up. And while that "may" be true, it's only true, because the people that are actually

People like to think that influencing bad behaviour has to happen bottom up. And while that "may" be true, it's only true, because the people that are actually responsible for enforcing proper rules and protecting the consumers are lazy, slow, or corrupt or all three at once. It's like the old debate of who's responsible for forcing change on plastic production. The consumer buying veggies or the regulators? It's clearly the regulators and companies, even though people like to blame the consumer for not making the right choice. It's how we justify the bad actors behaviour, just because they're more powerful and we want to rationalize it somehow.