I saw those videos too... a decade ago. Things have really changed. I could cite some benchmarks showing that 2x120mm Watercoolers these days trade blows with

I saw those videos too... a decade ago. Things have really changed. I could cite some benchmarks showing that 2x120mm Watercoolers these days trade blows with high end air, and 2x140mm or 3x120mm usually outperforms air, but consider the following: 1: Air is essentially limited to using two smallish radiators and a couple of ~140mm fans in the airpath of eachother with limited placement options. Water-cooling radiators allow you to run obnoxious amounts of fans with big heavy radiators and very flexible placement options. 2: Cars used to be air cooled and companies eventually gave up and started using radiators because they simply dissipate heat better, despite being extra expense and another point of failure. As component power draw is going up, and a1o radiators are getting economies of scale, water-cooling has become far more mainstream and easily dominates the >$100 cooling market. We're even seeing watercooling in the datacenter space, Google tensor chips are watercooled.