4 ms·
Are you serious? Then why do franchise owners want to get them back up quickly? Wouldn’t the goal be to let it stay down? Why would I ever come for dessert but
by cglace 5y ago
Are you serious? Then why do franchise owners want to get them back up quickly? Wouldn’t the goal be to let it stay down? Why would I ever come for dessert but stay for the burger?
I can get soft serve from QT for .49 cents. I don’t think McDonald’s is intentionally losing money on ice cream to get you to buy Big Macs.
- tmellon2 5y agoI can only speak for most international markets. It is a loss-leader (calculate prices v/s similar dairy) and you intentionally let the machine stay broken (if it actually is). Some minimum wage worker takes the heat from the consumer, but that's OK. If you do a 'Money-Ball' type calculation, you will find this situation is beneficial. Just Don't tell me McDonald's corporate does not know of this and somehow choose not to provide a long-term fix to the problem. The YouTube video addresses only one angle of this IMHO.