> you’ll be able to compare the friction of multi screen payment versus one-touch TouchID/FaceID .... sometimes those conversion drop-off rates will be greater

> you’ll be able to compare the friction of multi screen payment versus one-touch TouchID/FaceID .... sometimes those conversion drop-off rates will be greater than the 30% Apple fee That can be countered by adding the 30% Apple Tax for those who opt to pay using "Apple Pay". If you have to pay "$x + 30%" on Apple Pay vs only "$x" through another payment system, the consumer will obviously think twice.