3 ms·
They're smart though. I'm sure it wouldn't take long for them to realize they're clueless about the social aspects of the virtual world, and start hiring social
by marketer 18y ago
They're smart though. I'm sure it wouldn't take long for them to realize they're clueless about the social aspects of the virtual world, and start hiring social media/game consultants. Look no further than Microsoft, who bought Bungee in anticipation for the Xbox.
- ivankirigin 18y agoOrkut has taken years, and has had little to no traction in the country where google has many thousands of employees. Also, xbox was a core play for microsoft. It is the computer in the living room now, which is huge. Online virtual worlds in the browser aren't nearly as core. My point is that I wouldn't expect them to invest heavy resources in M&A in this area.