3 ms·
No he doesn't. http://sethgodin.typepad.com/seths_blog/2008/08/beating-the-sta.html http://sethgodin.typepad.com/seths_blog/2008/08/beating-the-...
by pchristensen 18y ago
No he doesn't.
http://sethgodin.typepad.com/seths_blog/2008/08/beating-the-sta.html http://sethgodin.typepad.com/seths_blog/2008/08/beating-the-...
- tptacek 18y agoHe's rationalizing. The advertisers paid for qualified leads. Godin's idea deliberately tricks them into paying for unqualified leads. Is it exactly the same thing as click fraud? No. Is it ethical? No. If you don't want to play by the rules set up by the advertisers, don't take their money. We don't run ads on our blog.
- gojomo 18y agoThe gist of the original was 'click to say thanks, which all by itself is a nice deed for the author'. The gist of the clarification is 'click and pay attention to the pitch on the landing page to say thanks, which over time will change click-ads to work more like TV, which would be healthy for the ad environment'. (Um... yuck!) The original formulation sounded authentic, albeit essentially advocating click fraud. The second sounds like backtracking, but has within it the core of an idea in the TipJoy mold: What if some contextual ads were explicitly of the form, "we'll tip the author X if you watch our Y second pitch", and their TOS allowed sites to encourage clickers? Then you wouldn't be undermining the value of traditional cost-per-click ads, you'd be adding another variant to the attention-market that works like what Godin wants. It'd be a little like an interstitial (or TV ad), but appear only after you enjoy the content. (An 'afterstitial'?) 'TipWithAdvertisersMoneyJoy'?
- MaysonL 18y agoGreat idea: only requires a few advertisers to dedicate some fraction of their ad dollars to sites they like. Does Google AdSense allow you to pick sites you want your ad to appear on?