GREAT point, the writer clearly read between the lines here. Though I think saying he advocates click-fraud is a bit much, this is a good point in stating that

GREAT point, the writer clearly read between the lines here. Though I think saying he advocates click-fraud is a bit much, this is a good point in stating that advertisers are losing ROI from people clicking ads to say 'thanks' when they really don't care about the marketed product, much less would even buy it. Fantastic article, brief it may be.