> (the “normcore” aesthetic of the 2010s can convincingly be traced to the habits of a Gibson character who’s “allergic” to brands) Normcore as I understand it

> (the “normcore” aesthetic of the 2010s can convincingly be traced to the habits of a Gibson character who’s “allergic” to brands) Normcore as I understand it is not averse to brands, and its spirit seems inconsistent with the character's unique look and obsessive attention to detail in her own outfits and accessories, but setting that aside, I'm struck by the implicit claim that Pattern Recognition could have had greater reach than No Logo by Naomi Klein, which came out a few years earlier and plugged into contemporary determination to personally resist the power of multinational corporations that was being amplified through globalization. No Logo was certainly a more famous book, but it's possible that an order of magnitude more people actually read Pattern Recognition and that it directly influenced the personal fashion of more people. If so, that would be a remarkable testament to the power of a fun read from a bestselling author. I any case I'd be interested in reading about how someone traced William Gibson's influence on fashion trends.