The key to the market size is that we've designed the Framework Laptop to be a real substitute for a Dell XPS, Microsoft Surface Laptop, HP Spectre, or ThinkPad

The key to the market size is that we've designed the Framework Laptop to be a real substitute for a Dell XPS, Microsoft Surface Laptop, HP Spectre, or ThinkPad for more mainstream audiences who want to run Windows 10. The size, weight, performance, display, and general look and feel are on par with those products, and then within those constraints, we've enabled customization, upgradeability, and repairability. Today it's likely we're bootstrapping off of more niche, enthusiast audiences to reach the mainstream, but over the longer term, the mainstream helps us fuel the ecosystem to keep delivering awesome products for smaller audiences.