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I used to help answer customer support questions with Amplitude. Sometimes what looks like incorrect data is just that the query is different from what you’d ex
by ironmagma 5y ago
I used to help answer customer support questions with Amplitude. Sometimes what looks like incorrect data is just that the query is different from what you’d expect. Something like “has a user been retained?” is a complicated question and has a very specific definition that may not be surfaced in the UI entirely, yet varies from analytics product to product.
The result is sometimes the data seems to be wrong (inconsistent with other products) when really the problem is a lack of industry standardization on the different definitions of terms.