The internet is just a medium, and one of many. What I see is an arms race between "compliance professionals" (advertisers, election strategists, PR firms, et a

The internet is just a medium, and one of many. What I see is an arms race between "compliance professionals" (advertisers, election strategists, PR firms, et al) and the rest of us. Though the population is getting smarter and more media-savvy (good luck finding a millennial who'll fall for a political attack ad), the professionals keep getting smarter too, because they're paid immensely to get results by any means necessary. (Interestingly enough, the internet also gives them the rich data and feedback loops they need to evolve their tactics more quickly.) Frankly, it's something that would take such a large cultural leap to change, that I'm not expecting it anytime soon.