The answer to fewer people being able to serve a larger market is greater specialization. It's the flip side of facing greater competition due to producers hav

The answer to fewer people being able to serve a larger market is greater specialization. It's the flip side of facing greater competition due to producers having greater reach; whereas in the past a highly specialized provider, like a yoga-kung-fu fusion aerobics instructor, could only find, let's say, three customers, due to the addressable market being limited to people living in their city, remote service could allow them to find the several hundred potential clients for this service scattered across the world.