Indeed, most ads are not here to push you to buy something as much as to remove barriers to buy it: - make you know or remind you that the product exists: remo

Indeed, most ads are not here to push you to buy something as much as to remove barriers to buy it: - make you know or remind you that the product exists: removes the barrier of ignorance. - show it in a context that is not bad for the product or the company or make the product consumption looks like something normal: removes the barrier of social pressure.