The article makes the exact opposite claim: the cultural imprint does ot need to evoke a feeling in you, you just need to believe that others are associating t

The article makes the exact opposite claim: the cultural imprint does ot need to evoke a feeling in you, you just need to believe that others are associating the product with a certain image (to which the company hopes lots of customers will want to identify). As the article argues, this also makes it more difficult to escape: you have no control over what others are seeing.