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Is it not a tautology that people are more likely to buy things they like? I assume that's kind of how we describe what it is to like something.
by snet0 5y ago
Is it not a tautology that people are more likely to buy things they like? I assume that's kind of how we describe what it is to like something.
- iainmerrick 5y agoA warmth appeal like a Coke ad with smiling faces will reliably create an association between Coke and positive emotions just because that's how humans are wired. If you activate two concepts together, you link them. I don’t think that part is a tautology; it’s a specific theory, once thought to be very generally true, now thought to be possibly-partly true. I’m inclined to agree with the article, that it’s overly simplistic. People aren’t 100% rational, sure, but they also aren’t quite as trivially swayed as that theory assumes.