His explanation of "cultural imprinting" stuck out to me: > In a way, cultural imprinting is a form of inception, but it's much shallower than the conventional

His explanation of "cultural imprinting" stuck out to me: > In a way, cultural imprinting is a form of inception, but it's much shallower than the conventional (Pavlovian) account would have us believe. An ad doesn't need to incept itself all the way into anyone's deep emotional brain; it merely needs to suggest that it might have incepted itself into other people's brains This is loosely connected, I know, but it reminded me of the "impostor" story from A Scanner Darkly. Had a hard time finding the text on my own, but luckily another user had already posted it here: https://news.ycombinator.com/item?id=27049625 https://news.ycombinator.com/item?id=27049625 > ERNIE LUCKMAN ... this guy appeared on tv, claiming to be a world-famous imposter. He said he'd posed at one time or another as a great surgeon, a theoretical submolecular high-velocity particle research physicist, a Finnish novelist, a deposed president of Argentina... > BOB ARCTOR He got away with it? Never got caught? > ERNIE LUCKMAN See, the guy never really posed as any of it. He only posed as a worldfamous imposter. Turns out he just pushed a broom at Disneyland, until he read about this actual world-famous imposter, and he thought, I can pose as all those things, then he thought, hell, I'll just pose as an imposter. Save a lot of time, a lot easier. Made almost as much money as the real imposter with books and movie rights.